Events and trade shows
Guides for trade shows, conferences and company events. They cover what to bring for booth staff, visitors and qualified prospects, and how to size quantities against expected traffic.
Guide in events and trade shows
1 guide, newest updated first.
Trade show and event merchandise: what to bring and how much
How to plan trade show and event merchandise in three tiers and how many giveaways to bring.
Updated October 16, 2026
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Trade show giveaway calculator
Work out how many walk-by, conversation and premium giveaways to bring, and how many conversations your booth can handle.
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See the impressions and cost per impression of a merchandise program, compared with other media.
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