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Campaign merch

Branded merchandise for marketing campaigns, product launches, press and influencer kits and field events, chosen to support the campaign message and delivered on the campaign's timeline.

Open black kit box with a navy cap, tumbler and notebook on a navy backdrop.

Overview

What we handle.

Campaign merch works when the item, the audience, and the moment agree.

Branton runs campaign merch as a small, focused workstream: a short list of options, decisive approvals, tight production, and clean delivery to the doors, booths, or mailboxes that matter.

The result is merch that reinforces the campaign in the room.

What's included

The scope of every campaign merch engagement.

Creative-brief-driven product shortlist of 3 to 5 options
Custom packaging and inserts where the moment calls for it
Decoration by vetted production partners for a consistent finish across sizes and formats
Timeline management from proof to production to dock
Split shipments to multiple destinations on a single PO
Post-campaign inventory audit and reallocation

Common use cases

Where campaign merch shows up.

Product launch kits for press, partners, and early customers

Field event kits distributed the morning of the event

Sales-play collateral timed to a specific quarter

Executive event gifting for board or investor moments

Campaign timeline

Campaign timeline
Weeks before launchStep
6 to 8 weeksBrief, audience and shortlist of 3 to 5 options
4 to 6 weeksMockups, proofs and packaging approval
2 to 4 weeksProduction and kitting
1 to 2 weeksShipping to recipients, events or locations
Model your cost per impressionSee the impressions and cost per impression of a merchandise program, compared with other media.

FAQ

Common questions

Can you create custom packaging for a launch kit?
Yes. Custom boxes, inserts and printed cards can be produced for the kit.
Can kits ship to press and influencers individually?
Yes. Send a recipient list and each kit ships with tracking.

Start here

Ready to run a better merch program?

Start with a shortlist, a store setup, or a specific campaign. Whatever the entry point, we'll take it from there.

Updated October 16, 2026