A left chest logo is usually 3 to 4 inches wide, a full front or full back print up to 12 by 14 inches, a sleeve logo about 3 inches wide and a cap front about 4.5 by 2.25 inches. Your proof shows the exact size and position on your item before anything is produced.
Standard sizes
| Placement | Typical size | Common on |
|---|---|---|
| Left chest | 3 to 4 inches wide | Polos, quarter zips, jackets, tees |
| Center chest | 6 to 10 inches wide | T-shirts, hoodies |
| Full front | Up to 12 x 14 inches | Event and team t-shirts |
| Full back | Up to 12 x 14 inches | Event shirts, staff shirts |
| Back yoke (below the collar) | 3 to 4 inches wide | Polos, quarter zips, tees |
| Sleeve | About 3 inches wide | T-shirts, quarter zips, jackets |
| Cap front | About 4.5 x 2.25 inches | Caps and trucker hats |
| Tote | About 10 x 10 inches | Tote bags |
Sizes follow our production standards and vary with the item and size range.
Placement by item
- T-shirts: left chest for a clean look, center or full front for events. A back print adds reach at events.
- Polos: left chest, embroidered. Add a sleeve or back yoke mark for a finished look.
- Quarter zips: left chest. On some styles the zipper sits close to the chest, so keep the logo compact.
- Jackets and vests: left chest, embroidered or a patch. A large back mark suits crew and event jackets.
- Hats: front center. Side and back marks are small extras.
- Totes: centered on one side.
What looks premium
Small and quiet reads as premium. A left chest logo with a small back yoke mark, or a tone-on-tone logo in a color close to the garment, looks like retail apparel. Big, high contrast prints read as event shirts.
How placement affects cost
Each print or embroidery location is set up and run separately, so every added location adds cost. Larger embroidery has more stitches and costs more than a small left chest logo. For screen printing, each ink color in each location needs its own screen.
Frequently asked questions
- What size should a left chest logo be?
- Usually 3 to 4 inches wide, shorter for tall logos. Your proof shows the exact size.
- Where do you put a logo on a polo shirt?
- Left chest, embroidered. A small mark on the sleeve or back yoke is a common addition.
- How big can a back print be on a t-shirt?
- Up to about 12 by 14 inches on adult sizes. Smaller sizes need a smaller print.
- How big is a logo on the front of a hat?
- About 4.5 by 2.25 inches, depending on the hat style.